Don’t overlook your dormant customers!

As business owners, we often possess a wealth of information on both current and dormant customers. However, we often focus solely on our current clientele and overlook those who have used our services in the past, allowing them to fade into obscurity.

At IQ4B, we recognise the importance of regularly reviewing dormant customer contacts on behalf of our clients.

Recently, I took some time to review a dormant customer list for one of our clients. From just 20 contacts, we not only updated the database on who was still there or not, but also successfully reactivated three dormant customers and signed them up for our client’s newsletter. Additionally, we identified a new Purchasing Manager who showed significant interest in our client’s offerings.

This exercise not only resulted in up-to-date contacts, but also new additions to our client’s mailing list, and a potential new supplier relationship with a formerly dormant customer. It is clear that investing time and effort into cleansing data sets and reconnecting with dormant customers can pay significant dividends, especially when compared to the difficulty of acquiring new customers.

If you are interested in learning more about our data cleansing service, please feel free to contact us by phone at 01200 400127 or by email at We would be more than happy to discuss how we can help your business re-engage with dormant customers and grow your customer base.